Target Audience

Target audience is the type of people that the artist is trying to appeal towards. When working on the video, the publisher has to make sure that the video is directed at the target audience.

The target audience are normally the people who are interested in the type of artist. For our music video, we are looking into the target audience for the music artist Kesha. Kesha's target audience would be towards teens, of which are mainly female.

Our music video will be aimed at late teens, around the age of 16-19 due to the theme of partying and getting drunk. Despite most of her videos being aimed at the same age group, it often appeals to ages younger than 16, even though they aren't aimed at that age group.

There isn't a gender we are aiming for our target audience to be, as it may appeal to both male and female audiences.

Our target audience should be teens who are in their last years of school, or attend sixth form/college. We do not plan to appeal to any type of working people unless they are on a part time job.

Artists which have a similar target audience are Lady Gaga, and Katy Perry, who are more popular in the current pop industry.

Intertextuality in music videos

The intertextuality in a music video is when another producer is referenced in some sort of way. For example, if the singer is wearing a Rolex watch. This is used to advertise a product for another company.

Example

Avril Lavigne - Rock N Roll

The video starts out with advertising the Sony Xperia waterproof phone, this is because Avril Lavigne is sponsored by Sony. The music video is about Avril Lavigne fighting a bearshark, and is shown in a very comic book like manor.

Robbie Williams - You Know Me

This video is set in a sort of Alive in Wonderland style, where Robbie Williams is the role of the rabbit. This gives credit to the film, in the music video. At the end of the video, there is a shot with the Metro-Goldwyn-Mayer trademark, which has been replaced with the Rabbit from Alice in Wonderland.

Taylor Swift - Love Story

The music video follows the story of Romeo and Juliette, the reason this video was made was because she wanted to write a story about a 'forbidden love' which should be hidden.

Intertextuality is often used to show the meaning of a song, but it is not always what intertextuality does for all songs. It can make up the story for the audience, and appeal to a wider range of people.

Equipment list

Equipment List
Camera
Lighting
Camera Stand
Light Reflectors
Backdrop
Mac Computer
Green screen
iPod
Speakers & wires
Editing software

Lists

List of people involved;
-Party goers
-Harry Stuckey
-Alix Grayland
-Rebecca Nutley
-Hannah Kubias
-Aaron McDonnell
-Ruth Lowe
-Jon Cook

List of props;
-Drink
-Bottle caps
-Music
-Costumes
-Camera
-Masks
-Cars
-Street lamp
-Skip
-Sofa
-Carpet
-Table
-Lights

Locations;
-Jamie Davis' house.
-Bexley Villiage, Bexley Studio
-Swanscome Peninsula

Copyright Permission Letter

Dear Copyright Holder,

We are A-Level students and we are writing to request your permission to use one your tracks from Kesha's Album Warrior. The track we wish to use is Out Alive.

With your permission, this task would be used in our current A-Level Media Studies project, which involves creating a music video to a popular music video to popular music track of our choice.

If we received your permission, this track would ONLY be used in an educational context and be viewed by our music class, our teacher and the Rockschool exam board moderator. It would not be released to a large audience.

The artist and your company would of course be fully recognised throughout the pre-production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the project. If this is required, please send full details.

We look forward to hearing from you,

Regards

Harry Stuckey, Rebecca Nutley, Alix Grayland.

Categories of Music Videos

Categories of music videos

Performance based videos

Performance based videos are often showing the band or artist of the song performing their song in the music video. Rock music videos often do this, for example: Green day’s American Idiot. The videos are normally showing the artists, what they are wearing, and what they are singing. Performance based videos would be boring if it was just showing a performance, the artists would normally be doing something strange on stage, or it would cut to the crowd watching the artists at some point. Another example of this would be “smells like team spirit” by Nirvana. The singer would be shown singing with a guitar in his hands at one point, and it would cut to something like people headbanging.

Concept based videos

Concept based music videos are often showing something completely random, and don’t follow any story line. For example, Pendulum’s music video for Slam. There is a fairly large man in a suit, who is walking on a street, when all of a sudden; he starts to remove his shirt and tie, and starts dancing on the street.

Narrative based videos

Narrative based music videos follow a story line, and the story line follows the video throughout the entire song. An example of a narrative based music video would be Daft Punk’s “Aerodynamic” which shows an animated band of aliens doing a gig where the power goes out because of someone messing with it, which then follows with people coming onto the stage and into the crowd, hunting the aliens and capturing them. The song goes into a whole album with a storyline.