Target Audience

Target audience is the type of people that the artist is trying to appeal towards. When working on the video, the publisher has to make sure that the video is directed at the target audience.

The target audience are normally the people who are interested in the type of artist. For our music video, we are looking into the target audience for the music artist Kesha. Kesha's target audience would be towards teens, of which are mainly female.

Our music video will be aimed at late teens, around the age of 16-19 due to the theme of partying and getting drunk. Despite most of her videos being aimed at the same age group, it often appeals to ages younger than 16, even though they aren't aimed at that age group.

There isn't a gender we are aiming for our target audience to be, as it may appeal to both male and female audiences.

Our target audience should be teens who are in their last years of school, or attend sixth form/college. We do not plan to appeal to any type of working people unless they are on a part time job.

Artists which have a similar target audience are Lady Gaga, and Katy Perry, who are more popular in the current pop industry.