Target Audience

Target audience is the type of people that the artist is trying to appeal towards. When working on the video, the publisher has to make sure that the video is directed at the target audience.

The target audience are normally the people who are interested in the type of artist. For our music video, we are looking into the target audience for the music artist Kesha. Kesha's target audience would be towards teens, of which are mainly female.

Our music video will be aimed at late teens, around the age of 16-19 due to the theme of partying and getting drunk. Despite most of her videos being aimed at the same age group, it often appeals to ages younger than 16, even though they aren't aimed at that age group.

There isn't a gender we are aiming for our target audience to be, as it may appeal to both male and female audiences.

Our target audience should be teens who are in their last years of school, or attend sixth form/college. We do not plan to appeal to any type of working people unless they are on a part time job.

Artists which have a similar target audience are Lady Gaga, and Katy Perry, who are more popular in the current pop industry.

Intertextuality in music videos

The intertextuality in a music video is when another producer is referenced in some sort of way. For example, if the singer is wearing a Rolex watch. This is used to advertise a product for another company.

Example

Avril Lavigne - Rock N Roll

The video starts out with advertising the Sony Xperia waterproof phone, this is because Avril Lavigne is sponsored by Sony. The music video is about Avril Lavigne fighting a bearshark, and is shown in a very comic book like manor.

Robbie Williams - You Know Me

This video is set in a sort of Alive in Wonderland style, where Robbie Williams is the role of the rabbit. This gives credit to the film, in the music video. At the end of the video, there is a shot with the Metro-Goldwyn-Mayer trademark, which has been replaced with the Rabbit from Alice in Wonderland.

Taylor Swift - Love Story

The music video follows the story of Romeo and Juliette, the reason this video was made was because she wanted to write a story about a 'forbidden love' which should be hidden.

Intertextuality is often used to show the meaning of a song, but it is not always what intertextuality does for all songs. It can make up the story for the audience, and appeal to a wider range of people.

Equipment list

Equipment List
Camera
Lighting
Camera Stand
Light Reflectors
Backdrop
Mac Computer
Green screen
iPod
Speakers & wires
Editing software